PARSED CONTENT

The web page seaworldfactcheck.com has the following in the web site, "This site provides fact-based scientific information about killer whales, both wild and captive, and acts as an accurate resource for news organizations, legal teams, educators, students and the general public." We saw that the webpage also stated " SeaWorld Fact Check is an independent website developed to fact-check the truthfulness of the captivity industrys claims." It also said " Our goal is to separate verifiable facts from corporate opinions or public relations spin, including a focused examination of the AskSeaWorld campaign." The header had wild whales as the highest ranking optimized keyword. This keyword is followed by killer whales, orca, and orcas which isn't as urgent as wild whales. The other words seaworldfactcheck.com used was dolphins. cetaceans is included but might not be understood by search crawlers.